Notable Project — Case Study

120 Broadway — 40 Cabs & Custom Entrances

40 passenger cabs & 40 lobby entrances · Financial District, New York

120 Broadway elevator cab interior — Vertice project
Silverstein PropertiesCLIENT
Financial District, New YorkLOCATION
40 passenger cabs & 40 lobby entrancesSCOPE

Overview

120 Broadway is a landmark Financial District property of significant architectural and historic character. Silverstein Properties commissioned Vertice to design and deliver 40 passenger elevator cabs and 40 corresponding lobby entrances where standard solutions fell short.

The challenge

Integrating 40 cabs and 40 entrances into an architecturally significant, historic space demanded a bespoke approach balancing contemporary performance with historic preservation.

Design solution

White laminated glass panels paired with precision oxidized bronze inlays; custom-fabricated bronze bar grilles mirroring the ornate geometry of the existing lobby ceiling; and integrated LED arrival indicators embedded above entrances — modern functionality without compromising the historic aesthetic.

Outcome

The installation merged the building's original character with refined, contemporary elevator functionality — old-world craftsmanship harmonized with advanced elevator design and technology.

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120-broadway project photo — Vertice120-broadway project photo — Vertice
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