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Get to Know Vertice
Founded by Nick Gretsuk, Vertice brings over three decades of elite bespoke industry experience into a dedicated consulting platform. With more than 20 years focused specifically on elevator cab design, engineering, fabrication, and installation—and an additional decade leading full-elevator system project execution—Nick has built a career defined by precision, performance, and uncompromising standards. Never losing focus of the importance and significance of the interior design, the elevator cab served always to be the key feature for his clients.
His work has contributed to some of the most prestigious and architecturally significant properties in the New York region, earning a reputation for delivering results where design intent, engineering reality, and project execution must converge flawlessly.
Vertice transforms that experience into a third-party advantage for owners, developers, architects, and consultants.
Vertice is the only independent elevator cab consultancy run by someone who has personally sold, designed, engineered, fabricated, and installed cabs in the most prestigious buildings in New York.
Where Architecture and Precision Elevator Engineering Meet
INTRODUCTION
Elevators are often the most expensive mechanical systems in a building—yet they are judged almost entirely by what people see, not what they cost.
For tenants, visitors, and investors, the elevator cab interior becomes the defining moment of truth. It shapes perception instantly—communicating quality, safety, prestige, and attention to detail. When that experience feels misaligned with the property, confidence in the entire building is diminished. Poor material choices, inconsistent design, visible wear, or lack of precision do more than disappoint—they undermine trust in the asset itself.
Elevators are not just transportation systems. They are the circulatory system of a building—carrying people from the first impression of the lobby to every level beyond. The elevator cab is the transition point, where architecture, engineering, and brand identity must align seamlessly. When executed correctly, it reinforces the building’s story. When executed poorly, it breaks it.
This is where Vertice delivers unmatched value.
Vertice Elevator Cab Consulting exists to ensure that this critical moment is never left to chance.
OUR SERVICES
The Only Elevator Cab Consultant Who's Stood in Every Shoe in the Industry. For over three decades, I've designed the cabs, engineered the details, sold the projects, managed the builds, and owned the companies that delivered them. Every role, every angle, every hard-won lesson. That's not a résumé line. That's a vantage point no other consultant in this industry can offer, because no one else has lived it. Vertice Elevator Cab Consulting was built for architects, developers, building owners, property managers, and design teams who are tired of being quoted what they're told instead of what things actually cost. Tired of markups buried in markups, specifications that protect contractors instead of clients, and "expertise" that ends where the cab begins. From Freedom Tower to the Empire State Building, the NYSE to Rockefeller Center, the Pierre Hotel to flagships for Gucci, Chopard, and Tiffany, the work speaks for itself — but the value I bring to your project is sharper than any portfolio: independent counsel, contractor-direct pricing strategies that protect your budget, specification-grade documentation, and a level of material and engineering fluency you simply cannot hire anywhere else. If your next cab project deserves more than a vendor's opinion and a line-item guess, let's talk. Book a consultation — and find out what it costs to finally have someone in your corner who's already been in everyone else's.
Have a quick question on elevators? Or on cabs? Check this site out...
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Notable Projects
With over 33 years of hands-on experience across the demanding markets of New York, New Jersey, and Florida, Nick Gretsuk, founder of Vertice Elevator Cab Consulting, brings a rare, end-to-end mastery of elevator cab design, engineering, and execution.
Having operated at every level of the industry—including sales executive, project manager, designer/engineer, and company owner—Nick offers clients a uniquely comprehensive perspective that eliminates risk, prevents costly mistakes, and ensures exceptional outcomes.
His work is defined by precision, accountability, and an uncompromising commitment to quality. From concept through completion, Vertice seamlessly coordinates with architects, designers, elevator consultants, general contractors, and material suppliers to deliver projects that are:
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Executed on schedule and within budget
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Engineered for long-term performance and durability
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Aligned with the architectural vision of the property
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Built to the highest standards of craftsmanship and code compliance
In multiple instances, Vertice has successfully delivered design solutions that others in the industry deemed impractical or impossible—turning complex challenges into defining features of the building.
Clients don’t engage Vertice simply for design—they rely on Vertice to protect the integrity, perception, and value of their property through the elevator experience.
Below is a select portfolio of representative projects demonstrating this expertise.
PENN1 (Previously 1 Penn Plaza)
120 Broadway - Cabs and Custom Entrances
PENN2 (Previously 2 Penn Plaza)
Gucci Flagship - Meat Packing District
Chopard Flagship 5th Avenue, NYC
Learn more about Sterilyft
Other Notable Projects
- Freedom Tower - Passenger Elevators, Entrances, Service Elevators
- Empire State Building - Passenger Elevators
- New York Stock Exchange - VIP Elevators
- 1211 Avenue of the Americas - Passenger Elevators, Service Elevators
- World Financial Center - Passenger Elevators (Tower 2, Tower 4)
- 1185 Avenue of the Americas - Passenger Elevators, Lobby Entrances
- 115 Central Park West - Passenger Elevators
- Ansonia Hotel - Passenger Elevators
- The Apthorp - Passenger Elevators
- Lincoln Building - Passenger Elevators
- 250 Park Avenue - Passenger Elevators
- Lefrak City - Passenger Elevators
- 599 Lexington Avenue - Passenger Elevators
- 85 Broad Street - Passenger Elevators
- 600 Madison Avenue - Passenger Elevators
- Tiffany's Financial District (37 Wall Street) - Glass Elevator & Entrances
- Cooper Union Academic Building - Passenger Elevators
- Ritz Tower Park Ave - Passenger Elevators
- Rockefeller Center (30 Rock, 10 Rock, 600 5th, 610 5th)
- 40 Worth Street - Passenger Elevators
- 1515 Broadway - Passenger Elevators
- Lincoln Center - 65th Street Access Glass Elevator
- Tower 49 - Passenger Elevators
- WTC - Memorial Elevators
- 437 Madison Avenue - Passenger Elevators
- Ray Catena MB Edison - Custom Museum Car Elevator
- Starwood Capital HQ, Miami - Elevators, Lobby Desk, Entrances
- 1 Dag Hamerskjold Plaza - Passenger Elevators
- 7 Hanover Plaza - Passenger Elevators
- 21 Penn Plaza - Passenger Elevators
- 51 West 52nd Street - Passenger Elevators
- 825 3rd Ave - Passenger Elevators
- Cloud Hotel (133 Greenwich Street) - Passenger Elevators
- The Pierre Hotel New York - Passenger Elevators
OUR MISSION
At Vertice Elevator Cab Consulting, your project is not just another assignment—it is our singular focus and highest priority.
From initial concept through final completion, every engagement is executed with precision, professionalism, and an uncompromising commitment to quality. Our clients rely on Vertice to bring clarity, control, and confidence to one of the most visible and impactful elements of their property.
Through our fully integrated services—including design, engineering evaluation, coordination, and project management—we deliver outcomes that consistently exceed expectations. Every project receives our complete attention, ensuring that no detail is overlooked and no opportunity for excellence is missed.
Our philosophy is simple:
Every elevator cab we deliver should elevate the perception, performance, and value of the building it serves.
Driven by this standard, Vertice continues to set a new benchmark for the industry—advancing quality, redefining client service, and modernizing elevator interiors one project at a time.
The result is a growing portfolio of work defined by precision, durability, and design excellence—each project standing as a lasting representation of Vertice’s leadership and commitment to delivering at the highest level.
