Independent Elevator Cab Consulting · New York & New Jersey · Nationwide

For the Buildings That Can't Get the Elevator Wrong

Independent counsel, contractor-direct pricing strategy, and specification-grade documentation — from the only consultant who has personally sold, designed, engineered, fabricated, and installed cabs in New York's most prestigious buildings. 33 years, every role in the room.

Complimentary first consultation · Fixed fee on core work — hourly & retainer where it fits · Personal reply within one business day
Cabs delivered for landmark New York addresses
Freedom TowerEmpire State BuildingRockefeller Center New York Stock ExchangeLincoln CenterGucciChopardTiffany & Co.
Why owners & architects call Vertice

An elevator cab isn't a room. It's a moving machine governed by a safety code.

It's also your building's handshake — judged the instant the doors open, on every trip. Get it wrong and it becomes a liability in safety, in budget, and in the impression it makes. Vertice makes sure it stays an asset.

👁

See it before you build it

Design review and ground-up design, rendered photorealistically to your cab's exact dimensions — so you and your client approve the finished cab before a single panel is cut.

Built to survive use, not just opening day

Materials, weight, and ASME A17.1 engineered for how the car is actually used — the strike zone, the lifecycle, the replacement. Stunning is not the same as smart.

💰

Cheap is expensive — so we protect the budget the right way

Contractor-direct value engineering that lowers cost without cheapening the result, written into specs a contractor can't substitute around.

Our Services

Independent counsel across the entire cab lifecycle

Core engagements are quoted at a fixed fee that covers the complete project — never an open hourly meter. Select services like project management and field evaluations are hourly or retainer. The first scope call is free.

Design Review & Feasibility

Materials, fire ratings, weight, and code compliance assessed against your design intent.

Specification-Grade Documentation

Specs written to protect the design — not to enable contractor substitutions.

Value Engineering

Contractor-direct pricing strategy that finds real cost without cheapening the result.

Shop Drawing & Quality Review

Oversight of drawings and fabrication so what ships matches what was approved.

Modernization Planning

Most of the visual impact of a full replacement, correctly scoped, at a fraction of the cost.

Cab Rendering — See It Before You Build It

Photorealistic renders to your cab’s exact dimensions, with full spec & weight calc — approve the finished cab before fabrication.

Notable Projects

Cabs behind some of the most recognized addresses in New York

In multiple instances, Vertice has delivered design solutions others deemed impossible — turning complex challenges into defining features of the building.

PENN1 (1 Penn Plaza) elevator cab interior — Vertice project
PENN1 — passenger cabs
PENN2 (2 Penn Plaza) wood and glass elevator cab — Vertice project
PENN2 — passenger cabs
Gucci flagship glass elevator cab — Vertice project
Gucci Flagship — glass cab
Chopard flagship elevator cab interior — Vertice project
Chopard Flagship — Fifth Avenue
120 Broadway elevator cab interior — Vertice project
120 Broadway — cabs & entrances

Select portfolio

Freedom Tower · Empire State Building · New York Stock Exchange · 1211 Avenue of the Americas · 1185 Avenue of the Americas · 115 Central Park West · The Apthorp · 250 Park Avenue · 599 Lexington Avenue · 85 Broad Street · 600 Madison Avenue · Tiffany Financial District (37 Wall St) · Ritz Tower Park Avenue · Rockefeller Center (30 Rock, 10 Rock, 600 & 610 Fifth) · Lincoln Center · WTC Memorial elevators · The Pierre Hotel · Cloud Hotel (133 Greenwich) · Ray Catena (Edison) · Starwood Capital HQ Miami · and more.

Nick Gretsuk, Founder and CEO of Vertice Elevator Cab Consulting
Nick Gretsuk · Founder & CEO
The Vertice difference

A vantage point no other consultant can offer — because no one else has lived it

33+YEARS IN INDUSTRY
20+YEARS ON CAB DESIGN
30+LANDMARK PROJECTS

"For over three decades I've designed the cabs, engineered the details, sold the projects, managed the builds, and owned the companies that delivered them. Every role, every angle, every hard-won lesson."

Vertice was built for architects, developers, owners, and design teams tired of being quoted what they're told instead of what things actually cost — tired of markups buried in markups, and "expertise" that ends where the cab begins. When you engage Vertice, you get independent counsel and a level of material and engineering fluency you simply cannot hire anywhere else.

Bring us the design everyone says can't be built →
A separate practice · Owners · Insurers · Consultants

Elevator cab damage & insurance claims

Distinct from our design-build work: independent loss-claim reporting and review — documentation, scope, and valuation — so you know the real number before you accept, or challenge, anyone's quote. Retained by owners, insurers, and opposing consultants alike.

Request a claim evaluation →
Architects · Owners & Developers · Consultants & Insurers

Tell us about your project

New construction, modernization, or a damage claim — the first consultation is complimentary, and Nick responds personally, usually within one business day. New York and New Jersey, and available nationwide for the right projects.

Book a Free Consultation Call 917-963-6063
Straight answers

What a custom cab costs, why weight matters, how claims really work

We publish real numbers and real code guidance — most consultants won't.

An elevator cab consultant provides independent expertise on the design, specification, materials, engineering, and cost of an elevator cab interior. Vertice reviews designs, writes specification-grade documentation, value-engineers the cab, coordinates with architects and contractors, and protects the owner's budget and design intent from concept through completion.
The elevator contractor's specifications tend to protect the contractor, not the client. An independent consultant works only for you — unbiased counsel, contractor-direct pricing strategy, and material and engineering fluency — so you pay for what things actually cost, not markups buried in markups.
Budget renovations typically start around $25,000–$50,000 per cab; mid-range custom interiors run $50,000–$150,000; premium interiors can exceed $250,000 depending on materials, engineering, and markups. We give you transparent, specification-grade cost analysis before you commit.
Every elevator has a fixed rated load. Heavy finishes — stone, glass, metal panels — consume that capacity, and exceeding limits can fail inspection and force a costly redesign or counterweight modification. Weight is calculated up front on every Vertice design.
Vertice is based in New York and New Jersey, with deep experience in the New York City market, and is available nationwide for the right projects.
Value engineering achieves the same design intent and performance at a lower cost — smarter materials, fabrication methods, and detailing — without sacrificing quality, durability, or code compliance. It's one of the fastest ways to protect a cab budget.
Yes. We provide independent damage and loss-claim reporting and review for elevator cabs — documenting condition, cause, scope, and defensible repair or replacement cost for owners, managers, and insurers.
From the field

Notes & case studies from inside the cab

Real projects, real lessons — the stories that show why the cab is never as simple as it looks.

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